- This course introduces concepts designed to enhance 'AI literacy' in the context of business model innovation. - It covers the fundamentals of digital literacy, the basic principles of AI, the ways in which AI is transforming business models, and the social and ethical issues surrounding AI. The course emphasizes helping students understand the power of digital technologies and AI, providing insights into how these can be leveraged to approach business strategies - The course is accessible even to those without prior technical knowledge, starting from the basic concepts of machine learning and cognitive AI technologies, and extending to recent developments like generative AI.
... of AI on various fields such as business models, management strategies, and marketing, while also understanding the social and ethical issues it raises, and propose potential solutions for improvement.